Content marketing sector to reach $269 billion by 2024

A latest market research report titled “Content Marketing Market by Objective (Lead Generation, Brand Awareness, Thought Leadership, And Others), Platform (Blogging, Videos, Infographics, Case Studies, And Others), End-user (Retail, Automotive, Financial Services, Telecom, And Others), and Geography APAC, Europe, MEA, North America, and South America)- Forecast and Analysis 2020-2024, published by Technavio forecasts the market to reach USD 269.24 billion by 2024, at a CAGR of 13% during the forecast period.

Rising number of mobile device users and growing use of content marketing by companies for brand building will boost the market growth. The focus of companies toward building brand awareness along with increasing trust and loyalty will be one of the primary factors driving content marketing market growth in the coming years. Impressive content also improves brand recall and economically enhances brand awareness among consumers.

The growing dominance of mobile devices over desktops for content marketing will create growth opportunities for the content marketing market. The use of social media networking sites such as Facebook, Twitter, LinkedIn has surged in the recent years, in turn, catering a wider target audience for content marketing. Lead generation accounted for the largest content marketing market share in 2019.

Based on objective, the content marketing market is segmented into lead generation, brand awareness, thought leadership, and others. Market growth in the lead generation segment will be faster than the growth of the market in brand awareness, thought leadership, and other segments as more companies deploy content marketing for sales driven lead generation.