Morocco Report
  • Automotive
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Luxury
  • News
  • More
    • Sports
    • Technology
    • Travel
Reading: Braun celebrates 100 years in 2021 with unique collaboration
Share
Aa
Morocco Report
Aa
Search
  • Automotive
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Luxury
  • News
  • More
    • Sports
    • Technology
    • Travel
© 2022 Morocco Report | All Rights Reserved
Home » Braun celebrates 100 years in 2021 with unique collaboration
Luxury

Braun celebrates 100 years in 2021 with unique collaboration

March 23, 2021
Share
SHARE
Braun, the one-of-a-kind brand celebrating its 100 years in 2021, has entered a unique collaboration with the Chief Creative Officer and Founder of Off-White and Artistic Director of Louis Vuitton Menswear, Virgil Abloh. Today, the design leaders unveil their “functional art” piece with a film online. A remix track by Virgil Abloh is also available on Abloh’s Soundcloud to bring the Braun ethos of good design to life: “it’s timeless and meant to be appreciated and enjoyed over time.”
Braun celebrates 100 years in 2021 with unique collaboration

The collaboration with Virgil Abloh sees the designer delve into the Braun archives to update and co-curate the 1965 ‘Wandanlage’ hi fi audio wall unit with Braun’s design team into a “functional art” piece. The metallic finish of the 2021 version is a visual manifestation of the parallels between Braun’s polished chrome design aesthetic – such as the 1960 SM3 shaver and 1961 T1 toaster – and the high shine of Virgil Abloh’s cultural and musical references of the past 100 years. 

These range from the brass and silver instruments of Mamie Smith’s 1930s blues band to the customized polished ‘slabs’ on cars made famous by hip hop stars in the 1980s. By taking a ‘less but better’ approach to the design process, Virgil Abloh and Braun ensure that the original hi fi audio remains the hero of the collaboration – and the technology still functions today as it did back in 1965. The result is a custom build “functional art” piece where design bridges the gap between form and function, with materials that ensure it lasts for the next 100 years.

You Might Also Like

An egg-sized diamond fetches over $21 million at the Geneva sale

New Oris watch – reliable enough for a 10-year warranty

Luxury e-commerce startup a channel for unsold inventory

A superlight and remarkably strong watch from Graham

A mechanical watch with a unique dial from Chronoswiss

Admin March 23, 2021
Share this Article
Facebook TwitterEmail Print
Previous Article Novitec Lamborghini Huracán spectacular and dynamic
Next Article Casio to release slimmest-ever G-Steel

Latest News

An oasis of tranquility for the diverse Abu Dhabi community – Abrahamic Family House
News
Globally, water pollution and sanitation are major problems – UN
News
South Korea opposes North Korean satellite acquisitions
News
Funding drought compels UN food agency to cut rations in Afghanistan
News
Magnitude 7.1 earthquake rocks Kermadec Islands in New Zealand
News
Despite banking turmoil, the ECB continues to hike rates
News

You Might Also Like

News

An oasis of tranquility for the diverse Abu Dhabi community – Abrahamic Family House

March 24, 2023
News

Globally, water pollution and sanitation are major problems – UN

March 23, 2023
News

South Korea opposes North Korean satellite acquisitions

March 21, 2023
News

Funding drought compels UN food agency to cut rations in Afghanistan

March 18, 2023

© 2022 Morocco Report | All Rights Reserved

  • Home
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?