Morocco Report
  • Automotive
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Luxury
  • News
  • More
    • Sports
    • Technology
    • Travel
Reading: Braun celebrates 100 years in 2021 with unique collaboration
Share
Aa
Morocco Report
Aa
Search
  • Automotive
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Luxury
  • News
  • More
    • Sports
    • Technology
    • Travel
© 2022 Morocco Report | All Rights Reserved
Morocco Report > Luxury > Braun celebrates 100 years in 2021 with unique collaboration
Luxury

Braun celebrates 100 years in 2021 with unique collaboration

March 23, 2021
Share
SHARE
Braun, the one-of-a-kind brand celebrating its 100 years in 2021, has entered a unique collaboration with the Chief Creative Officer and Founder of Off-White and Artistic Director of Louis Vuitton Menswear, Virgil Abloh. Today, the design leaders unveil their “functional art” piece with a film online. A remix track by Virgil Abloh is also available on Abloh’s Soundcloud to bring the Braun ethos of good design to life: “it’s timeless and meant to be appreciated and enjoyed over time.”
Braun celebrates 100 years in 2021 with unique collaboration

The collaboration with Virgil Abloh sees the designer delve into the Braun archives to update and co-curate the 1965 ‘Wandanlage’ hi fi audio wall unit with Braun’s design team into a “functional art” piece. The metallic finish of the 2021 version is a visual manifestation of the parallels between Braun’s polished chrome design aesthetic – such as the 1960 SM3 shaver and 1961 T1 toaster – and the high shine of Virgil Abloh’s cultural and musical references of the past 100 years. 

These range from the brass and silver instruments of Mamie Smith’s 1930s blues band to the customized polished ‘slabs’ on cars made famous by hip hop stars in the 1980s. By taking a ‘less but better’ approach to the design process, Virgil Abloh and Braun ensure that the original hi fi audio remains the hero of the collaboration – and the technology still functions today as it did back in 1965. The result is a custom build “functional art” piece where design bridges the gap between form and function, with materials that ensure it lasts for the next 100 years.

You Might Also Like

Revolutionizing the ultimate travel watch with Rolex’s GMT-Master II

Unveiling the pinnacle of luxury – the new aquanaut luce annual calendar

Rolex – an odyssey of timeless elegance

Audemars Piguet strikes a chord with new ceramic music edition

Revolutionary Islamic calendar and moon phase watch from Montres Etoile

Admin March 23, 2021
Share this Article
Facebook TwitterEmail Print
Previous Article Novitec Lamborghini Huracán spectacular and dynamic
Next Article Casio to release slimmest-ever G-Steel

Latest News

UAE and India discuss strategic ties at UNGA78 in New York
News
Leaders of UAE and Netherlands convene to reinforce mutual cooperation
News
UN calls for greater female representation in police forces worldwide
News
Africa faces skyrocketing costs of climate change, projected to reach $440 billion
News
Revolutionary acoustic study sets new standard for marine conservation in the UAE
News
MENA Newswire reconfigures the algorithm of organization generated content
News

You Might Also Like

News

UAE and India discuss strategic ties at UNGA78 in New York

September 26, 2023
News

Leaders of UAE and Netherlands convene to reinforce mutual cooperation

September 26, 2023
News

UN calls for greater female representation in police forces worldwide

September 8, 2023
News

Africa faces skyrocketing costs of climate change, projected to reach $440 billion

September 5, 2023

© 2022 Morocco Report | All Rights Reserved

  • Home
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?